With so many different CBD products to choose from, it’s important to understand what sets the formulations apart from one another. What’s the deal with full spectrum CBD and why is it the key to a cleaner, more natural, and beneficial CBD product than broad spectrum or CBD isolate options?

The Entourage Effect: Harnessing the Power of the Cannabis Plant

In 1998, Israeli researchers studying the body’s endocannabinoid system made an interesting discovery. Endogenously produced cannabinoids used by the body’s endocannabinoid system behaved differently in the presence of certain other molecules than they did on their own. More specifically, their presence resulted in the more potent activity of the endocannabinoid 2-AG. The researchers termed this phenomenon ‘the entourage effect.’